Hey, I’m Sarah. 👋
I help ambitious brands turn big growth goals into a marketing engine that actually drives pipeline. Over the past decade, I've partnered with more than 50 clients as a fractional marketing leader and growth consultant, working across growth, GTM, and demand generation to build marketing functions from scratch, scale what's working, and fix what's stalled when growth plateaus. I also serve as a VC advisor with Astia Global, supporting growth-stage startups. I bring a data-driven, human-centric approach: clear strategy, meaningful metrics, and the willingness to roll up my sleeves and execute.
What I care about:
Revenue, not vanity metrics
Clicks and MQLs only matter if they turn into pipeline and closed revenue. That's why the work I do with every client focuses on connecting your marketing spend to real business outcomes.
Predictable growth, not lucky months
Most companies can point to good quarters but can't explain how to repeat them. I build a demand engine with clear inputs and forecastable pipeline, so growth stops depending on luck or one big deal.
Focus over "doing everything"
Growth comes from a clear focus on who you serve and going deep where they actually are. My positioning and GTM strategy work sharpens your message and cuts the channels that drain budget without returning it.
Infrastructure for scale
One-off campaigns create spikes while systems create momentum. I build the processes, reporting, and team capabilities that make every quarter's results stronger than the last.
My PrinciplesI believe modern marketing should be measured by revenue, grounded in a deep understanding of the customer, and built on systems that keep up as your business evolves.
Let’s chat.
Whether you’re looking for fractional marketing leadership, demand generation or wondering how to connect your marketing activities to revenue, fill out the form to get in touch.