Marketing that turns growth goals into pipeline.
How i HelpFractional Marketing Leadership
Get senior marketing leadership without the cost and commitment of a full-time executive hire. I set the strategy, define the metrics that matter, and align marketing with your sales and leadership teams so everyone is working toward the same revenue goals. I also lead the people, agencies, and partners who bring the plan to life, making sure the work gets done and gets done well. The result is a marketing function with clear direction and a direct line to revenue.
Performance Marketing
From demand generation to paid media, I build campaigns that turn attention into pipeline and revenue. I design efficient channel mixes and creatives across search, paid social and programmatic to reach the buyers who matter most. Every dollar ties to measurable outcomes through multi-touch attribution, so you can see what your budget is delivering.
Platforms: Google Ads, Meta, LinkedIn, TikTok, CTV
Scale: Monthly budgets from $10K to $500K+
Marketing Operations
Great marketing breaks down without the right systems behind it. I set up and optimize the tools, processes, and funnel tracking that connect your marketing to sales and revenue. That means clean data, reliable reporting, and a clear view of what's working and what isn't. With the right foundation in place, your team can move faster, make smarter decisions, and keep marketing running smoothly as you grow.
Trusted by over 50 growth-focused brands
Your business isn't generic, and your marketing shouldn't be either. I tailor every engagement to your stage, goals, and team, so you get the support you actually need, nothing more and nothing less. That might mean senior leadership to set direction, hands-on campaigns to drive pipeline, or the systems that tie it all together. Often, it's a mix of all three.
Not a one-size-fits-all solution.
Client Success Stories
“Sarah was our first dedicated marketing hire at Graphite and was a big part of our growth story in 2025 and 2026. She's seamlessly turns strategic ideation into tactical execution across multiple channels. Sarah is a pro all around!”
— Chris Mossa, CEO @ Graphite
Are you an agency looking for freelance or consultative support?
Visit the agency partners page to learn more about how I support marketing agencies and their clients.
Agency Partnerships
Let’s get this show on the road. 👉
Ready to turn your marketing into real revenue? Share a few details about your business and goals, and we'll set up a quick call to see if we're a good fit.